Most of my business life has been spent in Marketing Communications as a Creative / Marketing Director.
I started out as a young Art Director who loved words. So when I was searching for conceptual advertising ideas I would always start by creating a sales message or headline, which would then excite my visual imagination.
My influence was a Madison Avenue Agency President who attended Seminary College where he studied to become a priest. He could speak and read Latin and had a dictionary like vocabulary. His words could be great weapons or a symphony of music to me ears. Under his tutelage I won almost every advertising award the field had to offer.
When I ventured out on my own the world changed, the Internet happened, digital communications became king, allowing more efficient ways to reach and influence an audience. At the same time visual tools became commodities and the ability to write, influence and communicate became the measure of my success.
While I still handle some select clients, I’ve turned to my love of writing in my later years. You’ll find my poetry more influenced by Rappers than Broadway music and my short stories very personal.
I encourage you to critique what you read and would appreciate any suggestions that would help me grow as a writer.
If by chance would like to see my work published and can lead my way I would be greatly appreciative.
Mike Rosen
Business Experience
Tackle Box Marketing Communications (owner)
2004 – Present
A multidisciplinary Branding / Advertising Consulting Service that customizes its resources, and uses the latest marketing tools to fit the specific objectives and needs of clients. Specializing in website creation, branding and marketing for vertical markets.
VP Creative Director Cooper Leder Marketing
(1994 – 2004)
Managed all creative and production. Involved in all strategic planning, estimating, new business and account service. Clients included, Rivkin Radler Attorney’s at Law, Micro Vision Software, Zenith DMG Dental Products, Bayside Motion Group, Hercules Chemical, Royce Leather Products, Sultan Dental Products, PLX Optical Systems.
Partner Condit Rosen Freudenthal Advertising. (1986 – 1994)
VP Executive Art Director & Member Board of Directors Hammond Farrell Inc.
(1976 – 1986)
Responsibilities included marketing communications planning and management of all creative and production at this Madison Avenue Ad Agency. Clients: B-B divisions of fortune 500 companies, including General Electric, Hitachi Video Cameras, RCA Satellite Communications, Anaconda Ericsson, ASEA, Allied Chemical, Leica Optical Instruments & Cameras.
My Words Online 